The Good List
The Good List by Farmland Traditions is a premium dog food recipe that delivers
high-quality nutrition with carefully selected, wholesome ingredients that dogs love. The food is gently air-dried in their family-owned Southern California kitchen, preserving the natural goodness of premium meats, nutrient-rich organs, wild-caught fish, nourishing bone broth, and farm-fresh vegetables. I collaborated with their Director of Business Development to create a packaging system and bring this product to market by 2025.
Service
Creative Direction, Branding, Packaging Design & Marketing
The difference that sets The Good List apart from other dog foods is their 90 / 10 recipe feature. Available in beef, chicken, and lamb recipes, The Good List is made of 90% natural, healthy proteins, with the remaining 10% being a Superfood blend of vital nutrients, vitamins, and minerals. The hierarchy of information on the package's primary display panel is designed to build trust with pet owners by being transparent in the presentation of ingredients, and to reinforce the brand's commitment to your dog's healthy lifestyle.
Premium Ingredients. Thoughtfully Sourced. Nothing to Hide.
Farmland Tradition's commitment to using only healthy ingredients for The Good List dog food is what sets them apart from other pet food companies. The ingredients come from local, farm-raised sources that are formulated and packaged in their southern California, family-owned kitchen.
