Rodeo Cold
Rodeo Cold is a mass market lager brand born in Cave Creek, AZ. The logo design and branding for Rodeo Cold is inspired by the authentic blue-collar work ethic and Southwestern rodeo lifestyle.
Service
Naming, Creative Direction, Brand Identity, Packaging Design & Merch Design
We created a line of bottle and carrier packaging for three distinct products. Rodeo Cold Light Beer is a crisp, refreshing light lager. The perfect tailgater brew. The color story is carbine gray, red, and metallic silver. Rodeo Cold Premium Lager is the brand's original brew. The color story for the lager consists of flat black, red, and cream with metallic copper accents. Rodeo Cold's newest entry is their Red Ale. An old-timey, bar room brew. The color story for the red ale consists of carbine gray, cream, and metallic red accents. In addition, we designed and coordinated production for a vast array of promotional assets that were used across a variety of platforms for public relations and marketing of the brand.
The Working Man's Brew
Rodeo Cold Beer was inspired by a love of the great outdoors. Specifically, the Cave Creek Rodeo Days, where Bull Ridin' and Bronc Bustin' round out a weeklong celebration of the Arizona town’s Western Heritage. This is where it all sprang from! Real beer for real men.
