River Line
River Line Apartments are located in the revitalized neighborhood of River Street in Downtown Boise. As a prime destination for those seeking to immerse themselves in the renewal of the urban landscape, the new apartments boast an impressive collection of urban homes. We developed the brand from the very beginning, as the architecture was being developed, to provide naming services, brand strategy, logo design, and a variety of marketing support services.
Service
Naming, Creative Direction, Branding, Logo Design, Marketing Collateral & Web
We started with the creation of the name for Riverline. A process that involved screening dozens of potential names before making the final decision. We then designed the logo, brand guide, and the necessary assets for marketing collateral. River Line Apartment Homes are crafted to appeal to the sensibilities of individuals and young families looking for quality living spaces. Riverline is located in a revitalized area of Boise, Idaho next to the Boise River. It's designed to give residents everything they need that is essential to modern life and work.
Simply Modern Living
As a prime destination for those seeking to immerse themselves in the renewal of the urban landscape, our approach to the branding for Riverline was, first and foremost, to connect it to the clean lines of the architecture for the project. We established a simple, three-color palette and then developed the branding across multiple platforms. We created marketing copy to help the Riverside team establish communication with their target audience.