Madison Brown Ice Cream

Entering a crowded premium ice cream market means the packaging has to do the selling before the first taste. For Madison Brown, I built a brand identity and packaging system flexible enough to scale across an expanding flavor lineup — distinctive on shelf, cohesive across containers, and designed with future growth built in.

 

When Madison Brown collaborated with Rihanna in support of the Clara Lionel Foundation, I worked directly with her team to create limited-edition packaging that honored both the brand and the cause. A portion of every pint sold goes directly to the foundation.