Food and Beverage Packaging Design
Careless food and beverage packaging design shows up as a pallet coming back. Kitchens and bottling lines across Los Angeles and San Francisco send work to Ty Bowers Design. Honest food and beverage packaging design starts with where the pack will be stored. Samples get checked by me, never passed to somebody junior.
Make food and beverage packaging design that holds up
✔ Fast response
✔ Direct senior creative access
✔ High-level strategy
Conditions Food and Beverage Packaging Design Has to Survive
Damp and cold decide whether food and beverage packaging design holds up on a shelf. Condensation lifts labels off a bottle within a day in a chiller. Grease soaks through the wrong board and ruins the print. Freezers make certain inks crack, and weak glues let go. Ingredient panels and date codes take up more room than anyone plans for. Cases have to stack six high without the bottom one folding.
Selected Work
Taking a Food Package From Idea to Print
Shape, board, print, and the panel layout all come from my food and beverage packaging design. Bottles and jars themselves get redrawn through product design consultancy when the shape is the problem. Board choice gets tested against a wet fridge before it goes to print. Dry goods and cartons run through consumer product packaging design instead. Legal panels get laid out first so the front still has room. Proofs come back printed and folded, never just shown on a screen. Factories get a file with the cut lines and colors already fixed.
Make Sure the Packaging Holds Up
Frozen ranges, new flavors, and first listings all need food and beverage packaging design. Both the name and the look come from my boutique branding agency, so nothing clashes. Drink and snack jobs are in my work, with the reasoning written out. Trials in a real chiller catch more than any studio test. Supermarkets reject a leaking pack before anyone tastes the product. Producers in Los Angeles and San Francisco deal with identical chillers and buyers. Ring me with the recipe and the launch date, and make the food packaging hold up.
