Black Irish
Black Irish is a new Irish Cream Liqueur brand created by Mariah Carey and brought to market in 2022. We worked closely with her team to create the logo, branding, and packaging for three delicious flavors – White Chocolate, Original, and Salted Caramel. The product is available in stores nationwide.
Service
Creative Direction, Branding, Design, & Packaging
We created the logo and branding for Black Irish and then applied it to the packaging for Mariah Carey's new Irish Cream Liqueur. It was a long-time dream of hers to build a premium beverage brand that is connected to her family's heritage. A broad range of brand assets was created for marketing across multiple platforms including printed collateral, social media, and other digital promotions.
Recipes for Success
As part of the brand launch, original recipes were created using the three flavors of White Chocolate, Original, and Salted Caramel to educate consumers and elevate the experience of imbibing Black Irish Liqueur. The recipes were published on the Black Irish website and on social media.
