Beckett's Non-Alcoholic Beverages
Beckett's Beverages is a line of non-alcoholic, ready-to-drink cocktails and mixing spirits created to present the same aromas and flavor profiles found in classic, adult cocktails, and bar beverages. All of the flavor, none of the regret.
Service
Naming, Creative Direction, Branding, Design, & Packaging
To start, we named the brand, then created the logo, and a brand style guide for Beckett's. Next, we designed the packaging across multiple SKU's for assorted retail partners. Finally, we developed the brand tagline, "All of the Flavor, None of the Regret", as part of the marketing language to be used in tandem with various assets needed to promote the brand nationwide.
Beckett's Sparkling Tonics. Ready-to-drink, non-alcoholic cocktails in a can.
Beckett's '27 Spirits. Non-acloholic versions of your favorite, adult bar mixers.
Crafted, Non-Alcoholic Spirits & Tonics
Beckett's offers two varieties of classic, non-alcoholic beverages. Our challenge was to create packaging for Beckett's '27 Spirits and Beckett's ready-to-drink, sparkling cocktails. Beckett's '27 Spirits are non-alcoholic versions of classic adult beverages that you can drink on the rocks or with your favorite cocktail mixer. Beckett's Tonics are sparkling, ready-to-drink cocktails in a can that are perfect for a backyard barbecue.
